Logo letter

Advantages of Digital Wide Format Printing


Digital wide format printing as the name suggests involves performing printing activities on a large scale. This mode of printing is accepted by each computer-controlled printers of various widths ranging from eighteen inches to a hundred inches. The printers are said to be wide or grand format because they have a capacity of one hundred inches in width. Digital wide format printing is used for specific things like posters, billboards, and graphics for vehicles. In general digital wide-format printing is advantageous since it can be used in many ways. The article herein highlights some of the advantages of having this mode of printing.


As pointed out earlier, digital wide format printing is used to make billboards, posters, and other promotional tools. For this reason, this printing method is used to for advertising since it draws the attention of the people to special events, businesses or any other special activity. Advertising is all about bringing people closer to whatever you are doing and therefore digital wide-format printing is the best method to create the media to entice the targeted people. Whenever you have an event, and you wish to attract as many people as possible you should use the large format printing method to make posters, roller banners and other media you would wish to use.


Another advantage of this poster printing method is that the products it produces are created to last longer. As you know, since these advertising materials are placed outside where the people can see, they are printed using very good materials that will not wear and tear easily. The banners, billboards, and posters printed through this method can last for weeks, months or even a year without being affected by the weather changes making them fade. It also takes a short time to make these materials as compared to other methods and therefore it should be selected.


The digital wide-format printing is quite economical since there is reduced wastage as printing is done on demand. The traditional offset method of printing required one to printing in bulk to cater for future purposes since the process was very slow. If in the future changes were to be included, then the extra copies were trashed away as they could not be used again. On the other hand, the large format printing method can produce any number of copies that you need anytime, and this minimizes wastage of copies. Changes can also be feasibly introduced without worry of losing already made copies.